Take time during the holidays to reflect

If you’re like us, business usually slows down considerably during the holidays – especially the week between Christmas and New Year’s Day.

As we approach Christmas, we encourage you to take time to reflect on your goals for the new year, both personally and professionally. The new year offers opportunities to grow, but it is best to grow with a plan, and planning requires reflection. So we have a few suggestions:

Most importantly, we encourage you to reflect on your family and how you can better invest in them in 2020.
Reflect too, on the amount of time you spend doing things that matter versus things that don’t matter, both personally or professionally. There is a clear connection between the two, and the challenge for all of us is to find a reasonable balance between our personal and business demands. We encourage you to reflect on that balance.
Finally, we think it’s important to take time to reflect on your business and what you can do in 2020 to make it better. How can you provide better customer service? How can you market more effectively? How can you improve your online visibility? What needs to be changed or updated on your website, in social media, on Google or in other online platforms? This is a great time to reflect on things that will help you grow, and to develop a plan for doing so.

A closing thought: As we approach Christmas and the new year, we all celebrate many things. Most important to Marcia and me as Christians is the celebration of the birth of Christ, God’s son, sent to redeem us from our sin. While we don’t believe Christmas Day is “the” literal day of Christ’s birth, we join with millions of others in the tradition of celebrating on Christmas Day. We recognize and respect the fact that some believe and some don’t. Whether you believe or not, and whether you join in celebrating the traditions of Christmas or not, we wish you joy during this season and in the new year. We hope you, your family, and your business prosper. And we are thankful for the privilege of working with you to further your business goals.

Merry Christmas and Happy New Year!

About the Author: Armando Arrastia

Armando Arrastia has more than 30 years of experience in organizational communications. He started his career in New York, as a spokesman for the Port Authority of New York & New Jersey, operator of the World Trade Center, JFK, LaGuardia and Newark airports and several other major transportation facilities. He also has been chief spokesman and director of public information at New Jersey Transit Corporation, one of the nation’s largest providers of commuter bus and rail service, and for 12 years he was director of public information and director of publications and web services at the Kentucky Department of Education. He and his wife, Marcia, now own and operate Five Oaks Communications, LLC, a full service communication consulting company.

Take time during the holidays to reflect