Earlier this week, I happened upon a question posted on a discussion board: “Do restaurants need to have a website or just post their menu online, or both?” The range of answers astounded me. One person (and only one) said neither is necessary, that the Internet is obsolete. One or two said having a menu [...]
Gov. Beshear's Latest Directive & Marketing During an Economic Downturn I know you are all busy, so I'll make this brief. Two things for your consideration: I've posted a copy of Gov Beshear's latest Executive Order, which lists what kinds of businesses can and cannot stay open. You can read it here.... I hope it's [...]
March 23, 2020 To all our clients: As you know, Gov. Andy Beshear last night ordered all “non-essential” businesses to close until further notice. I heard him say, however, that drive-up or drive-through service is permissible. We want to encourage you to be proactive about communicating with your customers about your response to this directive. [...]
Communication with customers is critical during a crisis AND under normal circumstances In the midst of all the rapid-fire changes in response to the Coronavirus, we’d like to remind you how critically important it is to communicate clearly with your customers. This is true of every business, but in the current environment it is especially [...]
